Barbara Daly BD Trade Secrets relaunch

If there’s one thing I fail at time and time again it’s the weekly food shop. Not because I don’t love food, but more because once I’m in the supermarket of choice the ratio of food to other, um, stuff that gets put in my trolley is roughly 20:80. What can I say, I’m easily distracted – especially, I’ve found, when there’s a beauty aisle or two to grab my attention before the food even begins.

One supermarket in particular where this occurs more than any other seems to be Tesco. Tesco are fast becoming known for their foray into the lifestyle market, and where fashion and beauty are concerned their finger is firmly on the pulse. Of their extensive beauty brand selection, one in particular is gaining headway in the beauty stakes. You may or may not have heard of Barbara Daly. Exclusive to Tesco, Barbara Daly is a mid-range brand, somewhere between Rimmel and L’Oreal, which offers affordable, quality products that are an alternative to some of the other brands stocking supermarket shelves currently.

My personal love affair with Barbara Daly started with the nail varnish selection (obviously) and over the years has grown to mascara, blusher and eyeliner. I’m ashamed to say, however, that it ended there. I’m a stickler for foundation and once I’ve found a good one I’ll rarely deviate – so when Beauty at Tesco sent me a few samples of the newly rebranded Barbara Daly collection, I was intrigued to see that it mostly consisted of facial products: an excellent excuse to get on with trying something completely new if ever there was one.

Under the new name, BD Trade Secrets, the brand has been refreshed and updated for the first time in its 16 year history. New formulas have been created and new packaging (although not too dissimilar from the old) devised. And the best part? The prices are still more than affordable.








BD Trade Secrets Vital Skin Long Wear Foundation (in Vanilla Skin 4): With oily skin, I’m naturally dubious about the longevity of any foundation. But this is actually pretty good. Colour-wise, it’s a pretty good match for my natural skin, though it sat better when I was wearing a bit of fake tan. It blends well and has medium coverage, though can be built to a full coverage with a second layer. It covered most of my blemishes and red patches, which was impressive. And I love that it’s got SPF20 in it – I’m very fussy about skincare and always choose things with sunscreen in, so this will be noted for future reference!

BD Trade Secrets Luminescence Silk Primer: While I don’t use a primer on a daily basis, I do like to use a decent one for nights out or occasions when I want to make sure my make up stays put a little longer. This is a gel-based primer, which was new for me as I usually prefer a more liquid-based variety. The scent is a little overpowering – quite highly perfumed – and it does take a while to fully rub into the skin, but once it does it leaves skin nice and soft and absorbs any excess oil. I used this with the foundation above for a night out and found it prolonged its length of wear buy about 2 hours, which is actually pretty good for my skin.

BD Trade Secrets Face Lift: Of all the products, this was the one I was least taken with. This is a tinted gel-cream that’s designed to give the skin a moisture boost and enhance your natural glow, but unfortunately it just didn’t work for me. The packaging suggests swapping your regular daytime moisturiser for this to “illuminate” your skin, but I just ended up more looking more shiny than normal. This would be great for anyone who suffers a dull complexion at this time of year (and again, the SPF10 is a bonus) or has particularly dry skin but for me it was a definite no-no.

BD Trade Secrets Dream Shine Highlighter: I LOVE a good highlighter. I had a H&M one a few years back that was the absolute best but sadly since then I’ve never been able to find anything quite as good. This, however, is a strong new contender. I applied a few dots of this to my cheekbones immediately after my foundation (but before my blusher) and blended it in with my fingertips and it really perked up my complexion. It’s not one for every day use, but this will definitely be great over the Christmas/New Year period when I’m taking make up from day to night.

BD Trade Secrets Looooong Laaaaash Mascara: I’m not exaggerating, that’s really how it’s spelt. This has got to be the the longest mascara brush I’ve ever come across. At first I was miffed by it – and then I got it; no more will I ever get any weird mascara smudges anywhere else on my face again! The brush is so long that it actually gives you better control over your application – especially those bottom lashes. I didn’t find the formula of the mascara to be particularly amazing, but it makes a great base coat for my regular mascara and is excellent for building spidery, Twiggy-esque bottom lashes (my all-time fave), so I probably will re-purchase this once it’s all gone.

BD Trade Secrets Velvet Cream Lipstick in Runway: My absolute favourite product – and I’m not even a lipstick kinda girl. Usually all about the eyes, I decided to road test this on a lunch date with family last week and received so many compliments that I’m currently plucking up the courage to start wearing it on a more regular basis. As the name suggests, the formula is creamy and easy to apply. It leaves a nice shine to the lips and doesn’t dry them out or make them flaky. And it has great staying power – I applied this at 10.30 in the morning and it was still there 3 hours, a ham sandwich and 2 lattes later.


If you fancy trying any of the new BD Trade Secrets range then you can find it stocked in most larger Tesco stores, or there is a small selection online here.

I was kindly gifted all of the products above by Beauty at Tesco. As ever, though, all thoughts, opinions and attempts at humour are all my own. I would never feature something here that I wouldn’t buy in real life or recommend to a friend. 

2 thoughts on “Barbara Daly BD Trade Secrets relaunch

  1. Have used Barbara Daly facelift foundation in Almond for many years. Now apparently she has stopped making one of her most popular foundations. WHY. I am disgusted i have tried contacting Barbara Daly but cannot find any trace of her Company. If anyone kows where i can buy all her old stock please let me know.

    • I hate it when companies discontinue products with no warning – you never seem to be able to find anything as good elsewhere. If I hear anything about this then I’ll let you know.

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