Tesco Christmas in July press day

Yep, it’s that time of year again. Christmas. In July. And no one does Christmas in 24 degree heat in the middle of London quite like Tesco. I’ve been coming to the Tesco Christmas press event ever since my first job as an Editorial Assistant eight whole years ago. Back then, it blew my mind that people could even be considering Christmas when Wimbledon was on the telly and Pimms should be flowing as freely as water.

I always look forward to coming up to London and soaking in the festive spirit for a couple of hours – Tesco always make such a huge effort with their press days and I L-O-V-E seeing everything that’s due for release well ahead of time.

As always, Tesco are on-trend, showcasing two or three key looks that we can expect to see across the board this winter. Last year’s Nordic/rustic/vintage look is back again (my personal favourite) and it looks as though the neons and bright colours that are so popular at the moment will stay right through to winter, too. Oh, and there’s obviously a play on Gatsby Glam this year too, with lots of black and gold – such a beautiful and elegant look but too strong for the decor in our house. Although there were a few pieces (the gold sequin lights in particular) that I definitely think could work separately to be incorporated into my christmas decor.

So anyway, here it is peeps, Christmas in July…

tesco-christmas-in-july

tesco-black-and-gold-christmas

black-and-gold-christmas

dobbies-christmas

tesco-white-christmas

tesco-bright-christmas

tesco-traditional-christmas

I adore the traditional red and white look – which is funny, because I used to HATE red at Christmas and even went as far as having a black tree one year (and a white one the year after, but the less said about that the better). The chunky knits, tartan cushions, chalkboards with quirky Christmas mottos and jam jars with red and white striped straws will definitely be making an appearance over the winter months. Or maybe sooner.

Most of the stuff here (and this isn’t even half of it, seriously), will be available in-store from October.

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